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Hey there!
It's lovely to e-meet you!
I'm Effie Moss, a Business & Marketing consultant / Fractional CMO for founders & companies ready for their next chapter.
I love working with founders who are ready to begin their next phase of growth.
My 6 Bullet Point CV:
✅ 25+ years in marketing & brand leadership (HP, M&S, Skype)
✅ CMO for fast-growth B2B, B2C & digital-first organisations
✅ Built and led full marketing functions inside scaling companies
✅ Delivered £3.5M revenue marketing programmes
✅ Dragons’ Den entrepreneur with global brand experience
✅ Senior partner to founders during growth, transition & repositioning
If your business is ready to elevate its marketing from doing → leadership, you’re in the right place.
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26 years makes for a very long CV and a great story!
I hope the below highlights my passion for re-inventing the art of the possible, my unwavering belief in people, the many different strategies and considered actions that have helped so many businesses thrive in their chosen markets and the use of a toolbag that is full of purpose, growth, learning and boundless curiosity.
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Senior Leadership • Strategic Direction • Commercial Impact
A trusted marketing leader
I bring 20+ years of senior marketing leadership to companies who are ready to elevate their marketing from “execution” to board-level strategy, partnering with founders and leadership teams to clarify positioning, strengthen brand maturity and create marketing ecosystems that drive measurable growth.
My work spans B2C, B2B and digital-first organisations, from scale-ups to established brands, where marketing supports your businesses next chapter of growth.
Key achievements
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Delivered a £2.5M revenue marketing programme, overseeing strategy, budget ownership and performance.
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Doubled revenue in 12 months as Fractional CMO at Cloud Rede by rebuilding the entire marketing and brand ecosystem.
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Achieved 33% revenue growth over four years at Eigen through a complete strategic marketing transformation.
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Built and led full marketing functions across B2B, B2C and digital-first companies.
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Appeared on BBC Dragons’ Den, building a global children’s brand from concept to scale.
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Led multi-disciplinary teams including content, digital, brand, product, sales enablement and partnerships.
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Designed and delivered education programmes that supported thousands of founders.
Fun Facts about me
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My favourite saying
My favourite book
Learning
Always
Integrity
Kindness
Core values
My Family
Reading
Grateful for
I'd rather be
Surrender experiment
"Sift and sort"
I have been "entre-pre-neuring" since I was 8 years old - truly! I sold my first ever handmade friendship bracelets from my school desk, the one with the pop up lids - remember those ;)
Fast forward "a number of" years ...
I have launched my own products on QVC, faced the dragons on Dragons Den in front of 12 million viewers, have trained 1000's of Independent business owners around the world, built the most amazing communities, led the most talented teams, advocated for technological innovation and am an avid human / business cheerleader.
Given how much I love love business, the global product brand I built is still one of the achievements I am most proud of to this day and powers my work with founders across the world.
